Posts tagged: reader views

Winning Book Contests: It’s too Late to Enter Most of the the 2012 Competitions, but You Can Still Be Hysterical Waiting for the Results

Lady Grace, my 2012 entry into the book contests. Finished moments before entries closed, Lady Grace muscled its way into the pack. Will the Lady go the distance?

I just received a notice from Jim Barnes of the Jenkins Group, which hosts the IPPY (Independent Press) Awards. The IPPYs are the oldest and largest contest for books produced by independent presses.

THEY’RE STARTING TO ANNOUNCE THE 2012 WINNERS ON APRIL 27TH. ALL THE AWARDS WILL BE ANNOUNCED BY MAY 1!

HOLY MACARONI! THAT’S THIS WEEK! 

In honor of the last phases of book contest participation, I’m re-posting my Mother’s Day bulletin of 2011. In it, I set out exactly what I do to win. It’s too late to do any of that stuff this year; the contests are closed and in the judging is in process. (Though you can still get into the Best Books of 2012 (USA Book News). They have the latest closing and award announcement dates of the indie contests.)

If you do read my earlier article, which follows these introductory remarks, you may want to run screaming, vowing never to think about book contests.

Is that what it takes to win? Yeah.

I have a track record of winning––I’ve received twenty-one awards in book contests to date. How is no mystery: I outline exactly what I do in the re-posted article below. It’s a combination of dogged persistence, superhuman devotion to excellence, and bullheaded drive from the minute you write the manuscript’s first word until you pick up the award.

Does the fact that I’ve won before make the waiting easier? No. Having won Gold, Silver, and Bronze medals at the IPPYs simply makes me more certain that I won’t win this year.

At Your Shelf Life, we talk about feelings. How does it feel to be in the final weeks of a contest? People approaching the guillotine probably felt about the same.

With the IPPY announcement this morning, we  enter the almost final phase of book contest participation: The Wait. It’s awful, though I suppose I don’t feel any more stressed and anxious than usual.

My new book, Lady Grace, wasn’t finished until the contests were almost closed. I threw together press packets and shipped books off, getting them in just before the contest’s “drop dead” dates. I only entered one category of the IPPYs: Visionary Fiction. No hedging my bets by entering other categories; no backup in case I don’t win in Visionary Fiction. I won the category in 2011, but that was then. This is now.

No guarantees with book contests. The books of the current year are judged. Don’t matter what you did last year. Or the year before that. Or before that . . .

Once they announce the contest winners, participants enter the “Thrill of Victory, Agony of Defeat” phase. If you win, this phase is terrific. If you don’t win, it’s not quite so much fun. One thing you can do is read the article below and see where your book fell short.

Remember: The top end of the books produced by indie presses are better than those produced by the major publishers. Not winning is no disgrace. To get an idea of what winning means, here are some numbers from the Jenkins Group email about the IPPYs. These are the number of books in these categories:

  • Photography – 41 entries
  • Literary Fiction – 126 entries
  • Wartime Fiction (new this year) – 38 entries
  • Autobiography/Memoir – 171 entries
  • History – 86 entries
  • Poetry – 81 entries
  • Science – 18 entries

To win your category, your book may have to beat 171 entries. There’s no shame in losing.

On the other hand, winning is really fun.

The Agony/Ecstasy stage is followed by the Market-Like-Crazy stage. Your win won’t do you any good if no one knows about it.

HERE WE GO––THE RE-POSTED “HOW TO WIN A BOOK CONTEST” FROM 2011.

Sam & Emily: A Love Story from the Underground, Book II of Tales from Earth's End. This book didn't make it to the 2012 contests. It came off the presses just a little too late. Thought I'd post it to doll up the article a bit.

MOTHER’S DAY, MAY 8th, 2011.

OK. I’m fudging a bit. I started writing this article on Mothers’ Day, 2011, but have updated it to include contest wins that were announced later in the the year. As of today, December 5th, 2011, my books have won twenty-one national book awards.  In addition to the twelve awards my first two books garnered, my two new books won nine more this year. The awards are listed way, way down at the bottom of this article and on my web site.

Why am I telling you this? Winning is thrilling, for one thing. It’s worth letting people know about. Plus, all the articles say you should write about topics that you know.

I know how to win book contests. I’m going to share my “secrets” with you here.

After you’ve read this article, you may decide you would rather do anything than try to win a book contest. I used to be a straight A student. One of the guys in my class looked at my notes and saw what I did to maintain my 4.0. “I don’t think I want to be an A student,” he said, looking slightly green.

Winning takes a lot, you’ll see. I’m going to start with two basic questions:

How do you enter a book contest?

The contests that I’m talking about are contests for independent publishers, small presses, and self published authors, though “the majors”––the big, traditional publishers ––do enter some of the competitions I’ll be talking about.

I’m not discussing the Pulitzer Prize, National Book Award, the Nebula or Hugo Awards, the Booker Award, or the Nobel Prize for Literature. Professional associations and literary big-wigs nominate books for these are awards; you don’t sign up for them.

I was talking about contests for indie authors and presses on an on-line forum once. Some guy posted a list of the big-big literary awards, intimating they were the only ones that mattered. If that’s how you feel, go back and get your MFA at Iowa or your PhD in literature somewhere and have at it. You might ask the universe for a brain re-do, too, giving you an English aptitude in the 99th percentile. And a stratospheric IQ.

Let’s stick to what’s doable.

To enter a book contest, pick one you want, go to its website, fill out the forms and pay your money. Send them your book and whatever else they want. Voila! You’re entered.

How much does it cost? I have paid entry fees of between $50 and close to $200 per category. So if the entry fee per category is $50, and I enter two books in two categories, I’m going to fork out a not-insubstantial $200. Plus the cost of the books they want and the cost of creating a press kit/marketing materials to go with the books.

Which category to enter? Look at your book’s BISAC category. BISAC is the Book Industry Study Group. They establish a list of official categories into which books are sorted. You selected categories when you sent your book to your printer, most likely, or when your registered your book’s ISBN with Bowker’s Books in Print or My Identifiers. You did register your ISBN, didn’t you? Or have your publisher do it? You need to do this.

Which category to enter? The obvious one is your book’s BISAC code. But some of the categories in book contests overlap the BISAC codes, and some books could be described by several categories. Some categories in book contests are going to have lots more entrants than others, too. Chick-lit, science fiction, fantasy, and mystery, for instance. Lots of books are written in those categories; winning in those groups will be harder.

What to do? My advice: Enter every category that your book fits, which may be four or five. You don’t know what the competition is going to be like in those different categories. You may hit one with only a few entrants. Or the judges of a particular category may like your book better. Hedge your bets.

To pay the entry fees, you will be spending your children’s educational funds and maybe your retirement savings, too, but this article is about how to win, not save money. (We do the same thing putting young horses in shows: Enter them in every class that seems like a possibility for a given horse. You don’t know what a horse will do at the beginning. We might have  Luxury Gelding when we thought we had a Pleasure Horse. After a few shows, we’ll have a better idea of where the horse performs best.)

Where do you find book contests? Here are a couple of web sites with lists of book contests. I have entered many of these.

SPR Self Publishing Review  This link provides a list of contests.

Publishing Basics: A Book Award Adds Value to Your Book

Reader Views: Literary Awards

The awards have specific calendars relating to the publishing year and copyright dates. Some are for the previous year’s books. Read the instructions on every contest’s page carefully and make sure you are complying with directions. For instance, the Benjamin Franklin Awards accepts books with copyrights from the previous year. So in 2011, it accepted books with 2010 copyrights.

The contests have final dates, after which you cannot submit a book. Most of them close in, maybe, February or March, others are later or earlier. Check your dates and your copyright data to make sure you comply. They often have big award ceremonies at the BEA Book Expo America, the largest book trade fair in the US. The BEA is a trip. Like a huge party for all the book glitterati. With free books! All you can carry.

Why should you enter a book contest?

Now you know how to enter a book contest. Why should you enter one? What will a book award do for you?

I’ve read promotional materials that claim that winning an award will catapult your book into the ranks of best sellers and make your name as an author.

It hasn’t worked out that way for me. I do have a friend who read my earlier article on this subject, Win Book Contests –– Make Your Book a Winner! on Your Shelf Life, this very blog. He took my advice and had his self-published book made into a hardback, entered it in a contest, and won. He was signed by a traditional publisher within weeks. Years later, he remains signed and happy and selling like crazy.

It can happen. (The other thing about my friend is that he’s a supreme marketer and his book sales were spectacular before and after the contest. Also his book is really good.)

While I don’t promise life-changing results, here are a few reasons book awards are worth pursuing.

1. An award will increase the visibility of your book. My first book came out in 2007; the second in 2009. I’ve just brought out two more books. I’ve found it much harder to make sales and keep sales momentum going now than in earlier years. I think that the difference is due to the phenomenal increase in the number of Indie books and authors and their marketing activities. Your book must stand out from and above the hordes.

An award can provide that essential difference, provided it’s part of a marketing arsenal. The unspoken truth about book awards is that you have to put your winning book, with its pretty new sticker or badge, in everyone’s face and keep it there, or nothing will happen.

2. Goodies. Some contests have really good prizes. Money, publicity campaigns. Trips to holy places: Book Expo America, for one. These are worth competing for by themselves.

3. An award can be a badge of quality and reassure your buyers. I was participating in an on-line discussion the other night when a woman EXPLODED about how sick she was of buying poorly produced self-published books. Here’s a really good, though rude and insulting, blog article with an incredibly vulgar title that talks about this problem and presents an excellent critique of self-published books. (Read the comments and links beneath the article. They’re also good.)

We in the self-publishing/independent press world need to face this problem and police ourselves. I think that book awards can do exactly that. An award-winning book should represent the highest quality available in the indie/self-published book scene.

Now that we’ve established good reasons for entering book contests, how do you win?

I’m going to give it to you straight. Winning a book contest requires a huge investment of time and a relatively large investment of money. It takes years to prepare a book good enough to win. Getting the peripherals––your web site, blog, and press packet, with everything it includes––can take more years if you do it yourself.

As an example, I started my new book, The Angel & the Brown-eyed Boy, in January of 2008. I’ve worked on it full time since then, except for when I was working on my other new book, Tecolote: The Little Horse that Could. Tecolote was supposed to be a redo/upgrade of an eBook we already had that I thought would take two weeks. Hah! What a joke. I worked on Tecolote for almost a year.

I’ve been in constant communication with book designers, proofreaders, editors, graphic artists, web people and more, for three years. I’ve even been in touch with Tecolote, the horse behind the book.

When I started thinking about this article, I didn’t know how my new books will do in contests; the results weren’t in. I was very nervous. As it turned out, I’ve won nine national awards this year.

But it’s not guaranteed. Because I did well in the past doesn’t mean I will again. No guarantees in life. I’m not guaranteeing you anything in this article, either.

Now that I’ve made you really happy, let’s get into the nuts and bolts of winning.

The key is: If you win a book contest, you already know how to set up a winner. You know what excellence is and you know how to bring it forth. Getting the result is a job of work, like mucking out stalls at our ranch. Or getting straight As.

I think I’ve done well in book contests because I used to show horses and win. When you win in a horse show, it’s because you started with a winning horse, then schooled, conditioned, fed, bathed, and trained him to perfection. You know all the rules as to the type of equipment and attire you should be using, and you employ them. You know how to ride and enter the arena with all sails flying. The judge will recognize you the instant he sees you.

In a book contest, the judge faces an array of books. Your book has to leap out and SING. Also tap dance.

HOW DO YOU GET A BOOK TO TAP DANCE?

1. Hardbacks show up better. You’re a judge. Thirty or forty books are sitting on a table. You won’t be able to read all of them. You see a well-designed hardback with a killer cover. Your eyes and hands gravitate to it. Wow. It’s beautiful. The paper even feels classy. You put the book in the “keeper” pile. Hardbacks have more weight in competition.

Though this is changing. The hardbacks do show up better, but so much contemporary fiction is put directly into a trade paperback (and eBook) format that well-produced soft backs can also win.

(I have a bit of experience judging a book contest, which is one reason I know all this stuff. I can’t say anything about the contest except that the quality of the books was fantastic. And the winners showed up immediately.)

2. Your title and cover will make you a winner or sink you. Do you know how to judge a cover? Lewis Agrell of The Agrell Group, wrote a terrific article on what makes a winning book cover. Contact Lewis here. (He’s really good, by the way. He did the covers and interiors of The Angel & Tecolote, plus other work for me. One sheets, etc.)

For a quick tutorial on commercial design, let’s look at phone book ads. Open the yellow page ads in any phone book. Scan the page quickly. Where do your eyes land? Note the ad. Do it again on another page, and another.

In all probability, the ad that draws your attention is simple. Uncluttered. Either black, white, or mostly empty. The ads that grab your eyeballs and hold them have attained page dominance. People hire consultants to create dominant ads for them.

Now go to a bookstore sale table and look at the books. Which books grab your eyes? Which do you pick up? Buy? A book contest is like that table. Clear, bold design that dominates the competition will win.

Your cover must have an emotional hook. Think archetypes. Primal images. Something that grabs the inner psychology of your reader/judge.

To win and much more importantly, to be purchased, your book cover and spine must dominate any table and any bookshelf.

3. Your title is really, really important. Your title embodies your book’s essence. It is the first text the reader sees. It should be engaging, easy to read, evocative, and compelling––it should set the emotional tone for your book. As should the subtitle or tag line (the one line description below the title). Also, most of the big catalogs of books will list your book by its title only. It better be memorable. If your book is in a book store, in all likelihood, only the spine will be visible to the buyer. The spine must be able to hook your reader.

4. The words on your cover, flaps, and first few pages of your book, your book’s copy, should be unforgettable. These words are your prime real estate and are what will make your book succeed. The book contest judge, book store owner, and your buyer will make a decision about your book based on these words––in seconds. You want emotional hooks, ease of reading, and enchantment.

Writing copy is a skill. You can write text like an angel and not be able to pump out a winning tag line. Emmy-nominated screenwriter Laren Bright, the best copy writer I know, wrote an article about “The Most Important Writing in Your Book.” It’s copy. That’s what sells the book.

I say: Hire it done if you can possibly afford it. Copy writing is like writing good poetry. You need to be able to produce succinct messages packed with meaning and emotional associations in a tight space.

5. Book design, interior & exterior: Your book should look like Random House produced it, no less. Every page and every word should be as well designed as your cover. Go to a book store and look at bestselling books. Get a copy of the Chicago Manual of Style––a gigantic book that lays out everything about books––and make it your best friend.

A very important note: Never have your title page on the left side of the book. Do not do that. (I saw books with this flaw in the contest I worked on. This is such a bad error that if you don’t know how bad it is, you’re in big trouble.) Know the proper order of pages in a book. Know what a half title page is and where it goes. The contest judge will know about this stuff.

6. Self-publishing, small presses, template designs. Some contests are specifically for self-published books, by that I mean books put out by the big POD printers like lulu.com, iuniverse, createspace, and the rest. If this is your competition, let your lulu imprint show.

If you’re in open competition, hide any evidence that you are associated with these mass printers. You don’t want their names on your book anywhere.

Some people/judges have prejudices against self-published books. There’s not as much of prejudice against author-owned small presses––after all, Benjamin Franklin had one. So did Mark Twain, DH Lawrence and tons of big literary names. If you own and operate a small press, that puts you in a different category, even if your book was printed by CreateSpace or Outskirts Press. Just make sure that nothing about the mass producers shows.

If you decide to set up your own small press, create a killer logo and press name, and have the book professionally designed and produced, you’ll be in good shape to compete.

Templates: Don’t use these. Many of the big POD publishers set up their books’ interiors using templates. Templates are standardized arrangements of a the elements of a book’s interior and/or cover design. With a template, text blocks are a certain size, font choices are limited. Books designed using templates don’t show up well in contests. The text is set too tightly, and the margins are too small. There’s not enough variety in the overall design. In contests, judges may see several books with standard interiors and the same cover photo. If your book is one of thirty in a category, or one of three hundred, it has to stand out. A template won’t do it.

7. Professional production: The book contest judge may not have time to read all of your book, but he or she will sample pages and text. Typos, lousy interior and exterior design, cheap paper, all of it pops out. Hire a content editor, copy editor and proofreader. Hire a book designer. Believe it or not, they’re not all super expensive. Look at my blog roll on Your Shelf Life. Some great professionals are listed there.

Also, you can find independent book-making professionals who are cheaper than the design and other services offered by the big POD, author services. I was poking around on one of the major sites recently. They were offering a “big sale” on their “professional editorial and design services.” The sale price was twice what I pay for my professionals and I get top quality work. I was on kindleboards the other night, and a number of old-timers advised newbies the same thing. Shop around; you can do better with your own pros.

8. Peripherals: your web site, stationery, & press kit. You did include those with your entry, didn’t you? I assure you, the winners did. The book contest judges are very likely to check your website, especially if you make it through enough of the hoops to stay in “the good pile” to the end. The “ad-ons” are breakers.

Two books might be ranked about the same, but if one author has an amazing web site and hosts a blog with a bazillion visitors a day and provides vital services to the world––who do you think will win? Ditto if an author provides copies of his book’s terrific reviews, testimonials, and advertising materials in a lovely custom folder.

I also suggest sending a press kit with your books when you send out review copies. Lots of time and trouble to do, but the reviewers love them. And the star treatment you’ve given them by providing a professional presentation.

Oh, yeah. What about the video for your book? Is that linked prominently on your site? Mentioned in your press kit?

As a reality check, the press kits for Tecolote: The Little Horse That Could & The Angel & the Brown-eyed Boy took me about four months’ work, sandwiched between other book production tasks. The press kit for each book includes a one sheet (an 8.5” X 11’ glossy sheet advertising your book), custom business cards, over-sized custom postcards, and a Press Release, Author Bio, and Sample Interview specifically written for each book and designed with in Word with custom graphics. All are designed and printed professionally. These items were placed in presentation folders that matched the books’ designs.

10. The book itself, as in––what’s between the covers? In your writing group, you concentrate on literary skills and arts. Word by word, you construct and deconstruct and reconstruct your masterpiece. Ditto working with your editor. You write, rewrite, slash and burn, and make your manuscript rise again. You struggle to express exactly what you want, and worry about pacing and plot and characters.

I was in two writing groups for a total of eleven years. I’ve worked with maybe six or seven good, tough editors. Almost all of this was grueling, painful, hard work. My writing has improved. The quality of the content of your book matters, especially if you want it to sell. If you want word of mouth to propel it. If you want to read it yourself in future years and not be embarrassed.

Most likely, the contest judge or panel of judges isn’t going to read all of your book. They’ll sample it and look at different aspects of it.

Does that mean you can skip the eleven years of writing groups and all those creative writing classes? No. Whatever random page a judge’s eyes fall upon will produce an impression. All the pages have to be good, since you don’t know which ones will be read. You need to know lots. For instance, what terms relating to race, ethnicity, or sexual preference are OK to use in modern literary and cultural circles?

11. The “you’re on your own” clause. Even if you do all this, you have no guarantee of winning anything. What you toss into the arena may be great, but you don’t know what the other contestants submitted. I never feel secure that I’ll win, no matter what my book is like, no matter what I’ve done in the past.

Producing a book that wins contests is a big job requiring a commitment of time and money. It doesn’t have to be a HUGE commitment of money, but its going to cost something. Before you enter a contest, you should know what you’re up against. I’m thinking something else as well. Don’t the buyers of your book deserve a product that measures up to these standards? I have a blog article on assuring quality in self-published books right here.

[Note also that I'm posting this on Mother's Day. What kind of compulsive, obsessive whacko does that? The kind that wins book contests.]

Sandy Nathan

Sandy Nathan, Award-winning Author

Sandy Nathan is the winner of twenty-one national awards for her writing. She’s won in categories from memoir, to visionary fiction, to children’s nonfiction. And more.

Sandy’s  books are: (Click link to the left for more information on each book. All links below go to Kindle sale pages.)
Lady Grace: A Thrilling Adventure Wrapped in the Embrace of Epic Love
The Angel & the Brown-eyed Boy
Numenon: A Tale of Mysticism & Money

Tecolote: The Little Horse That Could

Stepping Off the Edge: Learning & Living Spiritual Practice

 

Here’s a list of the awards my new books won this year. The stuff my two older titles, Numenon and Stepping Off the Edge, won is shown on my website. Note that being a Finalist in a book contest counts as an award. Book contests are like the Academy Awards. Academy Award nominees can add “Academy Award nominee” to their names the rest of their lives. Being nominated is a mark of distinction itself.  Ditto being a book contest Finalist.

My book,Tecolote: The Little Horse That Could won the  2011 Silver Nautilus Award for Children’s Nonfiction (Grades 1-6). The Nautilus Award recognizes books that promote spiritual growth, conscious living & positive social change. I love that, because that’s what I’m trying to do with my writing.

On May 5th, my sci-fi, fantasy, visionary fiction novel, The Angel & the Brown-eyed Boy, won the the 2011 IPPY (Independent Publisher) Gold Medal for Visionary Fiction. The IPPY Award contest is the oldest competition for independent presses. In 2011, 3,907 books were entered in the IPPYs.

On May 15th, the winners of the 2011 Indie Excellence Awards were announced. The Angel & the Brown-eyed Boy won the Visionary Fiction category.  Tecolote: The Little Horse That Could was a finalist in two categories, Animals/Pets General and Juvenile Non-Fiction. (In book contests, being a finalist counts as an award, just as being an Academy Award nominee counts.) I have the books entered in one more contest which has not announced winners yet.

The Best Books of 2011 Awards (USA Book News) were announced in the Fall.  I won four more awards. The Angel & the Brown-eyed Boy won two awards. It was a Winner in the Fiction, New Age category, and a Finalist in the Fiction: Fantasy/Sci-Fi. Tecolote: The Little Horse That Could also won two awards. It was a Winner in Children’s Nonfiction and a Finalist in Children’s Picture Book Softcover Non-fiction.  

 

 

The Real Reward of Writing

The Angel & the Brown-eyed Boy

The Angel & the Brown-eyed Boy

I’m redoing my website and bopped onto Amazon to check a fact about one of my books. I noticed that it had a new review. I froze. This is a tender moment for an author. I’ve gotten reviews that were so complementary that I practically levitated. And––like any author who’s been published for more than two weeks––I’ve gotten reviews that expressed the thought that tar and feathering was too good for my book––and me.

I was in pretty good mood. Should I look at the review and chance wrecking it? Yes. No. Yes. No. Well, what the hell.

As I read the review, my eyes filled and I started to tremble. I’ve gotten lots of very good reviews by wonderfully articulate readers, but something about Glenda A. Bixler’s review moved me.

I thought about it. Why was this review so touching? Because Glenda got me. She understood me and my writing. I am quirky (in a good way.) She captured and expressed her insights in a very deep way. I thought about my reaction to her review some more and realized that the connection that Glenda and I shared through The Angel & the Brown-eyed Boywas a heart connection. What I want more than anything is that kind of connection from my readers.

THAT’S THE REWARD OF WRITING FOR ME.

I talk about writing from the heart, living from the heart on this post from my blog. There’s even a video so you can see what I look like.

I’m going to quote a bit from Glenda’s review. Not only to I want to share my books with you, I want to share Glenda’s words. My husband just read her review and said, “She does the best review writing I’ve ever seen. Wow, can she write.”

Here are a couple of paragraphs from Glenda’s review of The Angel & the Brown-eyed Boy:

“Sandy Nathan had a dream–and she named it! You are now reading my thoughts about this quirky little book telling that dream–

‘something that is strange, not normal but cool’ according to the Urban dictionary. Strange, for one thing, because as I read, the word quirky came to my mind! I’ve never used it before! Certainly there are other books out there about the end of the world and I’ve read quite a few recently due to the “2012″ scare… But I don’t think there is ever going to be another like this one! . . .

“[Paragraphs removed]  This dream goes on and on…until we learn how the end of the world had started, moving across the earth, a city or a country at a time, was being destroyed…

“This dream also includes a love story like no other–really!

“Enchanting, fascinating, and heartwarming are the words I am left with as I think about the story. The end of the world? Yes, it did happen…

“Highly recommended!”

GABixlerReviews

Phew. It will take me days to recover from all that praise! But the operative word here is “quirky.” She names the distinguishing characteristic of my work. It’s unusual. Things aren’t what they seem. You won’t know what’s going to happen. My stuff isn’t like a mainstream novel where there’s a tough, but basically good-guy hero and you know what he’s going to do. I don’t write books that come out of some publisher’s standard formula. (Though I am enamored with love stories!)

That’s the joy of the indie author. We can be different. In a good way.

PS: Here’s a secret. The Angel’s sequel will be out in a couple of weeks. Lady Grace is a thrilling, action-filled adventure wrapped in the embrace of epic love. The link will take you to the Tales from Earth’s End Series official blog. Check it out: The blog has lots of information about the upcoming books in the series. Scroll down and you’ll find an “interview” with Sam Baahuhd, the headman of the village. It’s a fun interview and captures Sam perfectly.

The real secret is . . . people are telling me that Lady Grace is better than The Angel.  

All the best! Keep going for the real rewards!

Sandy Nathan, Award-winning Author

Sandy Nathan, Award-winning Author


Sandy Nathan
is the winner of twenty-one national awards, in categories from memoir, to visionary fiction, to children’s nonfiction. And more.

 

Sandy’s  books are: (Click link to the left for more information on each book. All links below go to Kindle sale pages.)
The Angel & the Brown-eyed Boy
Numenon: A Tale of Mysticism & Money

Tecolote: The Little Horse That Could

Stepping Off the Edge: Learning & Living Spiritual Practice

 

Publishing Bloopers: What I Did with my First Book that I Wouldn’t Now: 5.4 Selling Books in the Great Recession

Stepping Off the Edge: Learning & Living Spiritual Practice

STEPPING OFF THE EDGE: A ROADMAP FOR THE SOUL has a new 2014 edition, linked here. The discussion below refers to the production of the first edition. While easier and accomplished more economically, the second edition was no picnic, either.

by Sandy Nathan

Stepping Off the Edge was my first book. I will never produce a book like this again. See the article below for explanation.


My first book, Stepping Off the Edge: Learning & Living Spiritual Practice, is drop dead gorgeous and top of the line all the way, with exquisitely designed interior and a killer cover. It has won––to my ecstatic surprise––six national awards in major contests.

Furthermore, T. Terry Whalen, in his book, Jumpstart Your Publishing Dreams, reports Bookscan sales through bookstores. (Bookscan US provides continuous measurement and analysis of book sales in and through bookstores.) According to Whalen’s reports (ibid pg 46), the average sale per ISBN in bookstores is 15 books. (Yes, you got that right.) Close to 80% of the books tracked sold less than 99 copies. More than 95 percent sold less than a thousand.

According to this data, Stepping Off the Edge has sold very well compared to titles put out by the majors or anyone else. It’s a success.

So what’s the problem? It cost way too much in time and money to produce. In this Great Recession market place, there’s no reason for a publisher to do an offset print run for a title that may have limited appeal in the market place––and let’s face it, a title about spiritual practice by an unknown author is a long shot. (An offset print run is a traditional publishing run resulting in 500, 1,500, 10,000, or more books being produced. This type of printing is often used by traditional publishers who expect large sales for their books.)

A sensible way of producing a book in this market is to use a POD (Print On Demand. With POD production, books are created as they are needed to satisfy sales orders.) publisher like Amazon’s free set up CreateSpace.com or LightningSource, with its distribution capabilities. (Check out the POD printers before committing. Books are available that evaluate them. I like CreateSpace.com.)

Go digital. No successful publisher, small press, or self-publisher can afford to ignore the eMarkets. I’ve got Stepping Off the Edge on Kindle now, and I’m working on the Sony and other eBook distribution. I missed those sales for years.

Get a good production team and stick with it: Don’t change editors, designers, or anyone else midstream. If you do, you open yourself up to multiple charges, production delays, and chaos. Of course, if you haven’t worked with a team before, you won’t know how well you work together. Life is risky.

Do not “do it yourself.” Owners of small presses and self-publishers–– have your books professionally designed even if you’re going to produce them on CreateSpace.com. If you submit an amateurish piece of ugly, poorly formated garbage to CreateSpace.com. or any POD printer, it will come out exactly as submitted. Use professional designers. The Blogroll on my blog for writers, Your Shelf Life has tested professionals on it. It’s on the right hand column, scroll down and check ‘em out for yourself.

What other bloopers did I make with my first book? I’d make sure someone in my LARGE team of editors and proofreaders knew how to spell “acknowledgment”.  (Yep, the word is misspelled in the TOC, section front, and page header. A judge in the Benjamin Franklin Award pointed it out in my feedback form.) Too late to correct if you’ve done a traditional print run.

What else? I’d spend the money saved on book production on marketing & publicity. There’s a slippery shore. People spent money on publicity and often have no tangible results from it. In that case, the smart author will research low cost publicity avenues. The ‘Net, blogs, social networking sites, on and on.

Looking over the whole picture, what I’d do is budget book production carefully and stick to my budgets. I’d firm up my design team and their cost estimates before doing anything.

And I’d acknowledge that writing the book and producing it are only the beginning: The real work in the book world is selling books for a profit.

Sandy Nathan

Sandy Nathan––Before publishing in the Great Recession

 

Sandy Nathan after publishing Stepping off the Edge, ed. 1. Edition 2 wasn't much better.

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