“I didn’t know you were an economist,” one of my friends said when she heard about this series.

Yep. I hold a BA and MA in economics. I was on my way to a PhD at the Graduate School of Business at Stanford when I had an “Ahah!” moment and realized that I couldn’t do the math. I slunk back to doing what I knew how to do––being an economist.

I was the Economic Analyst for Santa Clara County (the heart of Silicon Valley), among other positions. My first publications were in economics, including some written in a joint study of the Santa Clara County Planning Department and the RAND Corporation.

Even though I’m an author and proprietor of a small press today, the current situation keeps shoving concepts from economics in my face. I felt compelled to write down a few insights, throwing in ideas from business theory and psychology. (I also have an MA in Marriage, Family, and Child Counseling. I’m not bragging as I mention the alphabet soup behind my name: I’m from Silicon Valley, where multiple degrees are as common as downsizing and excess is barely enough.)

What do I see for booksellers and everyone else?

1. WE’RE IN THE GREAT RECESSION. IT DOESN’T SEEM TO BE GETTING ANY BETTER.

Well, duh. A real economic analysis would back up this assertion with studies and statistics. But we don’t really need that. We all know that we’re in a bad way. If we don’t feel it in our personal lives, we can go to out local mall and look at all the empty retail space.

Is that space ever going to be filled? Beats me. In the old days, economists thought that unemployment and under-utilization of productive capacity were short-term phenomena. Everything would be cool in the long run.

John Maynard Keynes

John Maynard Keynes, the father of modern economics, exploded this myth by observing, “In the long run, gentlemen, we are all dead.”

Lord Keynes explained that the economy was like an elevator. Previous generations of theorists thought the economy would automatically rise to the top floor and stay there, at a natural equilibrium and full employment.

Keynes said, “Not so; the economy can get be stuck below the top and at less than full employment for a long time–-forever, maybe.” He also came up with the idea of government stimulus: direct government expenditures to get the economy going again.

2. MONEY, PROFITS, AND SMALL PRESSES

How does this affect book sales? The way you’d expect. This series of articles was motivated by a friend lamenting his recent lousy book sales and by other friends asking, “How are you doing? What are you doing? Help!”

In the discussion below, I focus on the financial aspect of publication: Books and book sales as moneymakers. The situation has changed greatly over the years. I recall a publisher friend remarking, “Back in the 70s, you could make money publishing books.” Now the book market has thousands of small presses with more being formed every day. Hundreds of thousands of new books are released every year. Major publishers are cutting back. Except for the mega best sellers, making a profit as a publisher or author is hard.

So that this discussion doesn’t become a downer, I’m going to share a few thoughts, and then open up the series to the red-hot marketers in the next installment. We’ll hear from people who are selling books, making money, and attaining their personal goals in this recession.

3. WHAT BUSINESS ARE YOU IN? KNOWING WHAT YOU’RE REALLY SELLING IS A FUNDAMENTAL OF BUSINESS THEORY.

“I’ve never made money with any of my books,” said my most illustrious boss, an internationally known business consultant and professor who has taught at Harvard and Oxford. He’s written classic books about business theory, which were published by the top publishers in the world.

“My books never made any money, but they got me consulting jobs that did.”

This bit of information is probably more valuable than any in this article. As a life success guide, it’s as valuable as the statistic that 90% of small businesses fail within the first five years. Of the 10% that make it, 90% fail in the next five.

People should imbibe my boss’s words before releasing books and memorize the failure rates of small business before starting small presses.

What business are you in? Selling books, or something else? What business should you be in, given your skills and what you write about?

4. ARE YOU IN THE RIGHT PLACE?

An adage in applied psychology is: “If you want something, go to where it is.”

If you want money, you should be where it is. Here I’ll call upon that venerable enlightenment organization, the Bureau of Labor Statistics, to help us. Where does the money live?

The BLS table May 2008 National Occupational Employment and Wage, a distribution of income by occupation, tells us. The table presents “estimates … calculated with data collected from employers in all industry sectors in metropolitan and nonmetropolitan areas in every State and the District of Columbia.” The numbers are based on a sample, but a very good sample. The table links to another table giving percentile rankings and the employment percent relative standard error.

The data shows the high income jobs are exactly where you’d expect them: at the CEO level of management, high level technical and scientific professions, and in the medical field. MDs in various specialties received the highest income, with surgeons showing the greatest mean income of any profession, $206,700.

What about writers and authors? According to the Bureau of Labor Statistics estimates, the writers and authors occupation (a sample of 44,170, about the same number as surgeons) showed a mean annual income of $64,560. (Anybody make that much with their books? This obviously includes all the people writing articles and doing seminars about making money with writing.)

What does this mean? The data show that some writers make a living from their craft. On the other hand, millions of better paying jobs in other fields exist.

If making money is your primary motivation, it will probably be easier to become a brain surgeon or CEO than a financially successful writer in the current market.

5. DO WHAT YOU DO DIFFERENTLY, OR DO SOMETHING ELSE

All of this is to establish that maybe writing for money isn’t the best use of your time. I was going to add an appendix of articles about writing for money, because many people would say the exact opposite. Tons of “make money writing” sites and courses and books exist. Google the topic, you’ll see. You may want to work with those ideas, in addition to what I’m saying. (However, none of the writers heralding the possibility of fortune through scribbling can get around the Bureau of Labor Statistics data presented above.)

Meanwhile, have you considered your writing a springboard to another career, as it was for my professor friend? You might augment your income by adding speaking gigs, leading workshops, consulting, teaching writing skills, self-expression, and the gamut of things related to writing that may prove lucrative. Stretch your creativity beyond “I’m an author.” Or just keep your day job.

This writing/publishing world is a rough place to survive, even without a recession. Consumers are jaded: What used to work doesn’t any more. Emailed offers get ignored, book signings aren’t attended, and contests and reduced prices don’t increase sales. (If I get one more notice of a contest or special event from another excessively smiley person selling books, I’ll scream. And get off their mailing list immediately.)

We need to do things differently.

IN CLOSING

In future articles, I’ll discuss thrilling and very relevant concepts like price elasticity, opportunity cost, and use of influence. I’m turning the next article over to the guest bloggers.

Our first guest blogger is Dennis Batchelder. A computer security expert, Dennis has been writing for ten years. He has sold 16,000 copies of his first novel since April, and 1,200 copies of its sequel since it’s release in September ’09. How has he done it? He’ll explain.

Sandy Nathan

Sandy Nathan is the award winning author of Numenon and Stepping Off the Edge. Her two books have won twelve national awards, including the 2009 Silver Nautilus Award, which recognizes books promoting conscious living.

Operation Desert Swap

Operation Desert Swap provides a way for authors to support our troops with more than bumper stickers. If you are an author and join Operation Desert Swap , you’ll be paired with a soldier. You’ll send him or her a copy of your book. You’ll also agree to write “your” solder at least once a month, send him or her at least one care package during deployment, along with a Christmas card and possibly a birthday card.

The soldier receiving your book agrees to read it and pass it on to others when finished. The book will be passed on and on, and on, as long as it holds together and keeps people interested.

I was moved to join Operation Desert Swap because it provides a hands-on way of supporting our soldiers. I look forward to perhaps providing motivation or an uplifting word to people in the most difficult of circumstances. Could I make a difference to someone whose life is on the line to defend me and our civilization?

That’s what I’m going to try to do.

I also wanted people in the military to read my book. It’s about warriors––warriors in the corporate and personal world. Courage is required for daily living. I hope the book makes a difference, too.

If you’re interested in Operation Desert Swap, click away. Links take you to their web site. Here’s info about what’s required. You must become a member of ODS to participate, which means signing up for their site.

If this program intrigues you the way it does me, I urge you to join. All books will be mailed on the same date: October 23, 2009. ODS is getting organized to pair authors and soldiers, so I urge you to act quickly and join the effort.

The site has author forums and ways for us scribblers to communicate––you’ll get to meet some interesting and committed people like yourself.

Hoping to “meet” you with Operation Desert Swap!

Award Winning Author of Numenon & Stepping Off the Edge

All the best,

Sandy Nathan

The River by Cheryl Kaye Tardif

From Sandy Nathan: We have a great treat today. Cheryl Kaye Tardif, author of The River, Divine Intervention, and Whale Song, is our guest blogger. Cheryl shares with us ways that contests––not the kind you enter, but the type you create––can enhance your novel’s visibility and sales. Great tips from a real pro.

Here’s Cheryl:

As a writer, you can enter contests for just about every aspect of writing, from postcard/flash fiction to short stories to poetry to novels to non-fiction. But what about holding your own contests for your readers? It’s a great way to keep them engaged and to promote your work.

Over the years I’ve witnessed many ingenious contests held by authors and I’ve learned some things along the way. People don’t really want to just ‘enter’ a contest, they want to participate, interact, be part of the action. If a contest asks them to do more than submit their name, they tend to take more of an
interest. So make your contest entertaining and interactive!

Divine Intervention by Cheryl Kaye Tardif

Here are some examples that might help you create your own contests:

I’ve held 2 main contests for future novels that have been quite successful and a lot of fun for everyone involved: my ‘Create a Corpse Contest’, where entrants send in a name (could be fictional or their high school bully or boss or ex-friend) and I “kill off” the character in a novel. Trust me, it’s not only amusing, it’s very therapeutic!

And my ‘Become a Character Contest’, where entrants submit their own name and their character gets to live but might be a good guy/gal or a bad one. Part of the incentive for people to enter is that they get to choose a character’s name. The other part is that they usually get a signed copy after the book is published and a mention (name or initials) on my acknowledgment page.

How exciting is that?

I’ve also held contests on Twitter. Here’s a great way to get your name out, get people re-tweeting for you and create some excitement. I asked other authors to sponsor the prizes. In exchange, I promoted them on my contest page on my website. One of the most important things I learned from Twitter is
everything is automatic. Get their attention now and get them interacting by asking for a reply. My winners usually had to reply with: “Pick me!” The first correct reply won.

Lancelot's Lady (Cover for Lancelot's Lady is a mock cover for the author's inspiration only and will not be the published cover.)

Recently I entered the “America’s Next Best Celler Contest” on Textnovel.com. The prize is a decent advance and a publishing contract with Dorchester Publishing. My new novel in progress, Lancelot’s Lady, is currently #1 Most Popular (and I need more votes). To make things more exciting for my readers and fans, I decided to throw in my own contest. “Create a Corpse” is now open for entries and the lucky ‘corpse’ will become a character in Lancelot’s Lady. You can find the rules at: Cheryl’s deadly ‘Create a Corpse Contest’

These are just a few of the contests I’ve held over the years, each one helping me promote my novels or my name, creating interactivity with my readers and allowing me to extend my own “shelf life” as an author. You can pump new life back into your career or into an older novel by doing something innovative and creative. Where you go with it is up to your imagination. Promotion is hard work, but it should be fun too!

Cheryl Kaye Tardif, Author of The River, Divine Intervention and Whale Song

Cheryl Kaye Tardif, Suspense Author
http://www.cherylktardif.com

© 2009 Cheryl Kaye Tardif
Author of The River, Divine Intervention and Whale Song

Sandy Nathan, award winning author, rides her horse for the first time after having her ankle fused. Little did she know that getting over writer's block would be harder.

I wrote an introductory article on unlocking writers block a few weeks ago. (The one illustrated with photos of us trying to get a horse into a trailer.) After three weeks of vacation in New Mexico, I’m home and happily and productively working on the rewrite of Mogollon, sequel to my award winning novel, Numenon.

What did it take for me to break through the dreaded block?

Well, I stepped in a rut in the driveway with my fused ankle about three days into my vacation and spent the next two weeks in great pain and unable to walk. Before that, I had in a kidney infection along with a major flu.

That’s right, I had a kidney infection at the same time as the flu.

Is suffering necessary to break through writer’s block?

Was for me.

I put a longer and deeper write up of my experience these last few weeks on my personal blog (SandraNathan.net). Here, I summarize a few key learning points that may help you deal with your dragons:

1.    Accept and surrender. If you’re unable to write what you want, or reach the depth that you know you’ve got with your writing, acknowledge it. You don’t have to like it or embrace it, just accept the fact you’re blocked. And surrender to the fact. Journal about it. Write a blog article or entire book about it.
2.    If you don’t accept your blocked state and surrender to it, you can search the Net for tips and techniques to deal with writer’s block and paralysis. You’ll find lots: Try them all. Maybe they’ll work. Chances are they won’t. When you discover this, accept your block and surrender to it.
3.    Hit bottom. I did this in my idyllic New Mexico escape, bruised ankle propped on pillows and my foot and lower leg––all the way to the knee––looking like an angry eggplant. That was after I got over the kidney infection and flu.
4.    Truly give up. Hand your whole life over to your Higher Power. If you don’t have a Higher Power, make One up.
5.    Note that the universe really is in control of your life, not you, despite what The Secret says. Healing is a combination of grace and self effort. When you surrender, the spooky stuff starts happening. For instance, when I finally hit as bottom as I’ve been in recent years, I decided to read by book club’s selection for the next month, which was:
6.    Left to Tell: Discovering God Amidst the Rwandan Holocaust by Immaculee Ilibagiza. This best-selling book tells the story of how Immaculee Ilibagiza survived the murder of one million of her fellow Tutsi tribe members by rampaging Hutus. She hid in a 3 X 5 bathroom in Rwanda with 7 other women for 3 months. This book is a miracle, the finest example of contemporary Christian mysticism I have read. It jolted me into contact with my spiritual roots and provided the ground of my healing.
7.    It’s also evidence that writer’s block is not the worst thing that can happen to you.
8.    Neither are low book sales.
9.    You don’t have to be obsessed with your on-line sales, the number of blogs you write on, your web site stats, or anything about the world of writing.
10.    Life would go on if you never wrote another word.
11.    You might even enjoy your life more.

Freedom is letting go of attachment and aversion. No more: "I gotta have it," alternating with "I'd better run from him/her/it." Freedom is our birthright.

This is freedom. Once you attain this knowledge that you don’t need to write and the inner state that goes with it, the fountain of creativity inside of you may start to bubble again. You may get new angles for the book you were working on. You may WANT to write. You may be able to write.

Or not. You may want to run screaming from the literary world.

Try my method: Drop everything. Get to a dead stop. See what your soul says to you about your writing and your life. Do what it says.

I’m back at work writing, but in a different way. No more pounding the keyboard until my shoulders won’t move and my wounded ankle feels like it’s poured full of molten lead. No more obsessing.

I’m doing things differently and letting the immense love and good will of the universe carry me forward. If my stuff is supposed to sell, it will because people find value in it––and in getting to know me.

In God we trust, right? That’s the title of that other article I wrote about my recent three weeks of high altitude spiritual regeneration in Santa Fe.

Two more tips that could radically improve the level of peace in the world and might even help your writer’s block:

1.    Watch where you put your feet. If you watch where you put your feet, you won’t step in it. It can take many physical and metaphorical forms. The rut in the driveway that nailed my already screwed-down ankle taught me the wisdom of simple truths: Watch where you step.
2.    Keep your ankle above your heart. This is a variant of an Eastern spiritual practice. In Eastern religions, worshipers pranam, bow, to their gurus, sacred objects, or representations of deities. The pranam involves either going down on one’s hands and knees and touching one’s forehead to the floor or a total prostration, lying face down on the floor with your hands over your head––a full pranam.

The pranam honors the sacred and forces one to put one’s head below one’s heart. That is, a pranam puts the rational, judgmental function of the intellect below the empathetic, intuitive, compassionate function of the heart. This is a good thing. Few people get in trouble because they’re too compassionate.

My episode with my ankle indicated that keeping your ankle above your heart can be an equally powerful means of attaining surrender, peace and nonviolence. Could those Hutus have murdered all those people if they’d kept their ankles about their hearts? No.

You can’t do much lying on your back with your ankle above your heart. This posture does provide a perfect opportunity to catch up on the meditations you’ve missed since you started writing seriously twenty years ago. You can contemplate existence like crazy.

With your ankle above your heart, your ankle’s swelling will go down, and so may that of your head. It’s a humbling thing, lying with your leg in the air. Humbling enough to allow your soul to talk and tell you what it thinks of the way you’ve been living.

Your soul may point out certain deficiencies in your behavior that have contributed to your inability to write anything but checks. Your soul may suggest alternative behaviors. In my case, if I didn’t run myself into the ground and chase foolish …  (Contemplation can be brisk.)

Writing and lifestyle are interrelated, or so my ankle and heart told me.

In words my editor sent me (from Ephesians): Live a life worthy of the calling you have received.

In God I trust, while walking the walk.

If you want the longer form on my personal blog, click here to go to Sandra Nathan.net

I'm going to illustrate this blog post with a simple tale springing from ranch life. This is a true story, obviously, since those are photos. This is The Day Corcovado Learned to Load and Unload from a Trailer. Note that the horse is not freaking out, pitching a fit, or tramping his handlers. No, Corco is doing something more effective. He's adopted The Mule Stance. My mind follows Corco's example as I contemplate rewriting Mogollon.

A while ago, I wrote that I was going to blog about the rewrite, the re-vision, of my draft version of Mogollon, the sequel to my award winning book, Numenon.

That was weeks ago. In that time, we put a Kindle version of Numenon out for 99 cents. Sales went crazy, Numo hit # 1 in Mysticism, and then cruised near the top of the Religious Fiction category.

This was a problem.

Why? Because Numenon is the introduction to the series. It’s got every hook in the world in it to make people want the sequel. It ends with a bang and points the reader dead at  Mogollon, the rewrite of which we are discussing.

Numenon’s readers are already asking for the sequel; some are getting kinda grouchy about it. How long will my readers wait before dumping me entirely?

The book’s first and part of a  second draft is written. All I have to do is open my computer files and wail away, toiling for a really long time to get the manuscript cleaned up as well as I can. Then I have to go through the editorial and proofing process, necessitating months and months of hard work before a publishable version exists.

As owner of an Indie press,  after I do all the above, I get to manage the design and publication process, and then marketing and sales.

I  can’t open the manuscript’s files.  I’d rather do anything than think about the changes  I have to make. I’d as soon dismember my firstborn child as whack away at Mogollon.

DO YOU THINK I’VE GOT WRITERS’ BLOCK?

* * *

An undisclosed amount of time later and the guys have the task in hand. All they have to do is get Corco from where he is into the trailer. All I have to do is get Mogollon into print.

WHAT IS WRITERS’ BLOCK? Essentially, it’s psychological resistance. Usually it involves the writer’s ego: “My work is so important … The world needs my masterpiece. I can’t write. If I can’t write, I’ll die, and the world will be left without my words … What a tragedy.”

I realize that sounds judgmental and mindless of the pain of the condition, but remember that the blocked up person I’m talking about is me. I exhibit almost every causal attitude I’ll discuss below.

The desire to write the Great American (Latvian, Lithuanian, or Other) Novel can shut a writer down: “I have this HUGE idea. Can I possibly express it? Am I big enough? Good enough?” Hand wringing. Angst. Pain. It’s based on an inflated image of one’s importance in the Grand Scheme of Things.

If you regarded finishing your novel the way ranch people regard mucking out the stalls, would it be so hard? So wrenching? Would you stay awake nights because you couldn’t finish the job? No. When writing becomes a job of work, histrionics leave and you can get the thing done.

Writer’s block also can be associated with positive things. Sherman Alexie, the bestselling Native American author, reminds us that success can block you up good. How can you write when your last book was a national bestseller and your publisher is leaning on you for the new one? And grumbling about your contract and the advance you got for the three book deal?

Heart breaking, isn’t it?

Just plain fear is behind a lot of this. Can I do it? Can I bring it across? It’s the terror that arises when one faces in front of a blank screen or empty page. My eyes widen and I suppress a scream  . . .

Real progress: both front hooves are on the ramp. Corco continues to exhibit the Mule Stance. These photos were taken over several hours of intense human-equine power negotiation. Notice the carrot in Barry's hand. Sometimes positive reinforcement doesn't work. Also–Corco had a bath before these pictures were taken. His coat is wet from suds, not sweat. It's the guys who are sweating.

Laziness sometimes lurks behind the inability to finish a tale. Writing a novel is about the hardest kind of authoring imaginable. (Though I think a surgeon friend’s rewrite of his textbook on arthroscopic ankle surgery ranks up there)

You may begin your manuscript and discover that completing it requires the discipline to sit down and bang it out––to sit for days, months, and years. Despite your earth-shaking, sure to be a bestseller idea, your book won’t exist unless you write it down.

“It’s just too  hard … I can’t do it.” Another tragedy.

So you go to a writing group for support and stick around until you hear their feedback to your cherished production. Sometimes this can be bracing in a “pull up your socks” way, and sometimes it can shut down all creativity. Rough editors can do the same.

The rest of humanity, household pets, inanimate objects, and lousy viruses and bacteria can stop a writer’s progress. Life intrudes.

“Marge, there’s a truck in the living room. It just came through the wall.”

Call it resistance or an errant Mack truck, writer’s block is writer’s block. A cure exists. I have written about it: The Ultimate Cure for Writer’s Block. If you get what I say in this article, block will not trouble you, unless it wants to.

* * *

ON THE OTHER HAND, YOU MAY NOT BE ABLE TO FINISH YOUR MANUSCRIPT BECAUSE THE TIME ISN’T RIGHT. You and your book idea might not be cooked enough.

In a revolutionary move, Tony has PICKED UP CORCO'S HOOF and placed it further onto the ramp. Notice that nothing else has changed in the horse's stance. True resistance, perfectly executed. Well done, Corco!

THE PROCESS OF TEACHING CORCOVADO TO LOAD AND UNLOAD ILLUSTRATES THE LESSON IN THIS ARTICLE:

YOU CANNOT MAKE A 1,200 POUND ANIMAL DO ANYTHING. IT HAS TO WANT TO DO IT.

YOU CAN’T MAKE A WRITER SPIT OUT WORDS, EITHER.

WRITER’S BLOCK IS LIKE THE BERLIN WALL:  YOU CAN’T GO AROUND IT, OVER IT, OR UNDER IT AS LONG AS IT’S STANDING AND THE GATES ARE CLOSED.

RECALL THAT THE BERLIN WALL (which some of you may not remember) CAME DOWN WHEN THE TIME WAS RIGHT.

RESISTANCE IS LIKE THAT: It seems like a solid wall, but it’s got invisible cracks. As time passes, doors open, and close. Keep your eye on the wall, and go through when an opening appears. (That means write like crazy when you can.)

WHILE YOU’RE WAITING, DO SOMETHING ELSE.

THINGS TO DO WHILE WAITING FOR AN OPENING IN YOUR RESISTANCE:

READ. You can read all sorts of stuff, including my online magazine,  SPURS MAGAZINE. SPURS is about changing the world, or at least cleaning up some of its nasty bits. I named it SPURS because in life, sometimes you need spurs to get moving. I’ve been writing SPURS since the late 1990s and am about to unleash it in blog form, as soon as I get over my paralysis over rewriting Mogollon.

Advanced training technique: Tony waves his hat while Barry pulls on the lead rope. Corco remains unmoved. Some people resort to offering buckets of carrots and grain at this point. When that doesn't work, they escalate to use of two by fours and longe whips. Nasty. We don't do that. The inter species negotiation process intensifies as and the sun drops on the horizon …

SPURS’ WRITERS’ CORNER. Not only do I have a ‘zine, I’ve got a ‘zine for writers, dealing with topics that writers must manage or go insane. The WRITERS’ CORNER is one of the most popular locations on my web empire. (I’ve got 52 URLs, compadres.)

[Note: If you think Mogollon needs rewriting, SPURS' WRITERS' CORNER needs major surgery. Read it and know it's a draft. I'll rewrite it before I die. Or make it into a blog. Okay?]

SPURS’ WRITERS’ CORNER contains a bunch of articles relevant to writer’s block. These articles walk through the process of writing as experienced by me and many others. (Lots of references & links.) Please allow your browser time to open at the links.

• THE WRITER’S CORNER: INTRODUCTION
• HOW TO START WRITING: SIMPLE. HANDLE THE MESS IN FRONT OF YOU
• DO YOU HAVE TO SUFFER TO WRITE WELL? One of my favorites. Uses Kay Redfield Jamison MD’s writing on bipolar disorder and creativity.
• WRITERS’ TERROR AS OPPOSED TO BLOCK OR DOUBT Getting down to what writers’ really think and feel. You meet my writers’ group and learn how I felt as I wrote my first book.
• THE ULTIMATE CURE FOR WRITER’S BLOCK If this article doesn’t get through your Block, take up golf.

Tony and Barry attempt to FORCE Corco into the trailer. Barry is inside the trailer, pulling hard, while Tony applies muscle at the other end. Does it work? What do you think? You can no more force a horse into a trailer than your brain to kick out the right words. (Note: Do not do what you see above at home. What's shown in the above photo is extremely dangerous and very bad horsemanship. Corco could kill either man if he lunged forward or bolted backwards.)

TO DISTRACT YOURSELF WHEN YOU CAN’T WRITE,  YOU CAN ALSO CLEAN THE HOUSE, ROLLER SKATE, GO TO YOUR SHRINK, BLOG ABOUT YOUR BLOCK, ENTERTAIN YOUR FELLOW WRITERS, OR TAKE A NAP.

MOSTLY, CONTEMPLATE THE SITUATION UNTIL YOU REALIZE THE REAL REASON FOR YOUR BLOCKAGE/STOPPAGE.

WHAT WRITING THIS ARTICLE DID FOR ME WAS MAKE ME REALIZE THAT:

• I’m tired.
• I need a break.
• A real break where I do NOTHING, NADA, ZILCH.
• NO book marketing, planning the next move, scheduling book signings, reading blogs on marketing, sales, the latest Net techniques.
• Take the box of books out of the trunk of the car “just in case.”
  
• I need to stop doing what I’m doing and allow my personal process––my soul, if you will––to call the shots.
• When The Universe wants me to finish Mogollon, I will, and probably pronto.
  

[HERE'S AN EXERCISE: I throw them in all over Stepping Off the Edge, might as well here. Please jot down any images or thoughts that come to you while you read my list, and the rest of the article, including hops to Spurs' Writers' Corner and Spurs Magazine. Take some time and generate your own list of word blockers. Where are you in the process above? I'm not saying that you're worn out, either. Your situation reflects your writing style and process. You may need a kick in the rear.]

MY REAL PROBLEM IS: I’M POOPED.

I’m taking that break, goin’ to Santa Fe for three weeks. Santa Fe, New Mexico, is like catnip to me. Where we stay, there’s no Internet, no phone, no TV, no roads. Just wind and sky and a few snakes.

Tony leads Corcovado out of the trailer. Note how relaxed the horse is. He never had a problem going into or out of a trainer from this day forward.

WHAT DOES CORCO  SAY ABOUT THIS?

About a minute after the previous photo, Corcovado walked into the trailer easily and with no fuss. He’d decided that he wanted to.

When your soul/brain/heart/body/hands decide it’s time to write, you will. You’ll write good stuff, that deserves to see the light of day.

PS. If you liked this article, you will like my book Stepping Off the Edge. It has much more about living the writer’s life, success, triumph, despair, and JOY.

STEPPING OFF THE EDGE on KINDLE– 99 cents for a limited time!

NUMENON on KINDLE––99 cents for a limited time!

Hasta luego, amigos! I’ll write more later! I have a date with a dirt road and cactus.

Numenon, by Sandy Nathan, is a 2009 Nautilus Book Awards Silver Winner!

Sandy Nathan
Winner of the 2009 Silver Nautilus Award for Numenon
The Nautilus Awards are dedicated to “changing the world one book at a time.” The Nautilus Award was established to find and reward distinguished literary contributions to spiritual growth, conscious living, high-level wellness, green values, responsible leadership and positive social change.

By winning a Nautilus Silver Award with her book, Numenon,  author Sandy Nathan joins the ranks of  Deepak Chopra, M.D., Barbara Kingsolver, Thich Nnat Hanh, Jean Houston, PhD., Eckhart Tolle, and His Holiness the Dalai Lama. All are Nautilus Award winners.

Stepping Off the Edge is a wild ride to sacred places. Includes an exclusive interview with Bill Miller, award winning Native musician, artist, & speaker.

Now you can buy the Kindle edition of my award-winning book, Stepping Off the Edge , for 99 cents! The book is offered at this great price for a limited time only. Click here and go to the Kindle store.

The Kindle edition of Stepping Off the Edge is absolutely gorgeous: The Native American themed interior and cover converted to the Kindle format better than I hoped. All of my pen and ink drawings are included and look beautiful.

This is the book that proves spiritual studies do not have to be boring. Stepping Off the Edge is part memoir, part self help, part riding lesson (horses play a big part), and all amazing.

This book was written during a period of my life that I’m glad is over. Though it provided great material and a way of illustrating everything useful I learned earning two master’s degrees and a life of spiritual practice.

Join me as I find my roots in Missouri’s Ozarks, travel to Tennessee to a Native American retreat, and meet Bill Miller, multi-Grammy winning musician and artist. Lots more, including the meaning of the word “fault” to people from California.

STEPPING OFF THE EDGE WON SIX NATIONAL AWARDS!
* 2007 Benjamin Franklin Award Finalist in New Age (Spirituality/Metaphysics)
* Bronze Medal Winner in Self Help, 2007 IPPY Awards
* National Indie Excellence Awards 2007: Finalist in THREE Categories: Memoir, Self Help, & Spirituality.

FROM THE BACK OF THE BOOK:
When Sandy Nathan set out to write a book about her profound experience at the Gathering, a Native American spiritual retreat, little did she know it would guide her to chronicle a life of stepping off the edge. Again and again , she takes the risks needed for her soul’s growth and vividly presents her personal journey––one of growing into the courageous spiritual being she is. Sandy reminds us we all possess spiritual greatness: It is our birthright.

By walking with Sandy along her path we get more than a glimpse of a person. We get a revealing and inspiring view of her life. Her adventure and the understanding she adds as she writes help us use her experience to enhance out own development. This book does much more than tell about a life: It takes us by the hand (or sometimes by the nose) and leads us to the opportunity afforded by spiritual practice. And practice is the key word.

Stepping Off the Edge is alive with information and inspiration. It is a book about doing. It’s more than a book that describes chocolate cake or even one that tells you how to make chocolate cake. It is a book that gets your mouth watering for chocolate cake and then lets you loose in the kitchen stocked with recipes and everything you need to make your own chocolate cake. With fudge frosting. And chocolate chips if you want them.

In this fascinating narrative you will encounter the basics of prayer, meditation, worship, spiritual retreat, and how a life can become dedicated to the pursuit of experiencing the divine. You will even find how to domesticate your mind and make it an ally in your quest for inner knowledge.

It is said that the path to self-awareness is a solitary one. Stepping Off the Edge opens you to the possibility that it can be fun, challenging and rewarding.

Sandy Nathan & Bill Miller at the Gathering Book Signing

WHAT DO THE CRITICS SAY?

“This is a dynamic book. It’s alive with Ms. Nathan’s passion, and her presence is in every line, teaching and learning with you, helping you when you stumble, because she’s stumbled too. It’s rich with energy and meaning.”
- Gerald DiPego, Screenwriter, Phenomenon

“Sandy’s book has got to be one of the most fun to read books about spirituality ever written. She takes the reader along on her adventures with a down to earth approach and style that keeps the reader in touch–with both reality and spirituality. Informative, entertaining, and enlightening.”
Natural Horse Magazine, Volume 8 Issue 5

Numenon, by Sandy Nathan, is a Nautilus Book Awards Silver Winner!

When I was notified that Numenon had won the 2009 Nautilus Silver Award, I had one of those ‘boo-hoo’ moments, overwhelmed with joy and gratitude. In my article How to Win a Book Contest, I lay out all the steps winning requires. What I don’t say is the moment you submit your entry, the matter is out of your hands. Nothing guarantees that your book will win.

The best-prepared book has to fend for itself against authors and publishers who also want to win and who have done all that they can do to create strong entries. The judging I have done this year shows a very tough field––the recession hasn’t lowered the quality of Indie and other books one iota.

So the butterflies begin their dance as the countdown begins. Most book contests announce their finalists right about now; their winners usually awarded at the end of May, often at Book Expo America.

Being notified that I have won a 2009 Nautilus Silver Award with my book, Numenon, means that I join the ranks of Deepak Chopra, M.D., Barbara Kingsolver, Thich Nnat Hanh, Jean Houston, PhD., Eckhart Tolle, and His Holiness the Dalai Lama. All are Nautilus Award winners. Joining the company of these amazing people moves me to tears.

As a Silver Award Winner, Numenon will pass to the highest level of judging for the Nautilus Awards, the Gold Award level. If Numenon wins at this level, it will be featured at the Book Expo America and win many other honors.

As wonderful as it would be to win the Gold Award, what thrills me is what the Nautilus Awards are about.  My writing and my life are directed toward making this planet a better place. I was a social activist back in the 1960s; my ardor has not dampened one bit over the years. I still feel we aren’t here to take up space and shop at the Mall. When I discovred the Nautilus Awards, I felt like I’ve found a spiritual home.

The Nautilus Award was established to find and reward distinguished literary contributions to spiritual growth, conscious living, high-level wellness, green values, responsible leadership and positive social change as well as to the worlds of art, creativity and inspirational reading for children, teens and young adults.

The Nautilus Awards are dedicated to “changing the world one book at a time.” Books are judged in a three-tier system using a carefully prepared list of notable characteristics. The judging process is laborious and long, carried out by three teams of highly qualified reviewers. They have successful careers in the book industry as well as the vision to pick out books that offer new options for a better world. Each book is evaluated by at least two judges. Silver winners are selected from each category by the readers in Team #2, and these winning titles are then passed along to the third team where the Gold winners are chosen. Two judges must agree on each Silver winner – and consensus is required for the Gold Winners.

While Numenon has passed a hurdle, it has a long way to go before it reaches the finish line.

Sandy Nathan, “one happy author!”

This blog is one way that I connect with my fellow writers and authors, as well as my readers. I have a request of you. I would appreciate your prayers, blessings, good wishes, positive thoughts, or whatever fits your personal beliefs for Numenon as it winds its way through the Nautilus judging process and the judging of the other contests in which it’s entered. It’s entered in four or five more. I believe in the power of prayer, and I always reciprocate with prayers when they’re requested.  Actually, I just pray for everyone all the time. If you could cast a positive vibe in Numenon’s direction, I’d be very grateful.

"It May Be Forever" Cover by Lewis Agrell. I love this cover!

Most of the book contests, like the Benjamin Franklin Awards, IPPYs, Indie Excellence, and all the rest, are closed for the year. The books have been submitted and they’re being judged. Will your book win? Two factors have a very large weight in determining whether you walk away a winner––or get passed up: Your COVER and your TITLE. Today we’re going to talk about book cover design. While it may be late if you’ve got books in competitions this year, you can use what follows for future years.

I’m very pleased to introduce my second guest blogger, Lewis Agrell of The Agrell Group. Lewis and I go back years. He designed promotional materials for my first book, Stepping Off the Edge. I loved what he did and called on him to do the same for Numenon. Lewis designed a one-sheet for Numenon, book marks, and a gorgeous over-sized post card. He also designed the e-book that I’ve been giving out to those who sign up for my email newsletter. And his wife, Kathryn, edited it. What a team!

I think this blog is going to be known as the “get deep into the psychological underpinnings of writing & publication” blog. Irene Watson of Reader Views introduced us to Jungian personality type. I added a bit, and now Lewis is going to introduce concepts that I learned originally in graduate school in counseling.

Knowing these concepts is very important: They’re operating in your buyers’ minds and souls (and yours) whether you know it or not. Better to know it. But don’t worry! Lewis Agrell makes them user friendly!

Lewis has been kind enough to let me illustrate the blog post with some of his covers. And now, here’s Lewis Agrell on book cover design:

WHAT MAKES A GOOD BOOK COVER DESIGN?

In my estimation, the best covers are the ones that are the most beautiful. Billions of dollars are spent every year in advertising, fashion and manufacturing to infuse more and more beauty. Why? Because beauty attracts the eye. That’s why the most beautiful models, actresses, cars, houses and boats cost the most  money. Beauty is a precious, treasured commodity. Beauty has specific qualities. These qualities are harmony, balance, unity, synthesis, and refinement. Designers struggle to make the colors and design elements (fonts, photos, illustrations, and other graphic elements) work in such a way that the greatest beauty is attained.

KILLROD The Cross of Lorraine Murders. Cover by Lewis Agrell. Simple, elegant, & beautiful design employing archetypes––the cross and circle, which also looks like a moon. Love this, too.

Attributes of the Designer

Why are some designers better than others? This is not a simple question to answer. Designers must be trained in the basics of graphic design, particularly color theory. The other qualities that are necessary are:

1. Experience (it helps to have tried many different approaches to design work, and learned what does, and does not, work)
2. Intelligence—reading as much as possible about the industry is very helpful, because it is important to stay current, not only with the latest design movements and techniques, but also the tools of the trade (computers and software).
3. Worldly awareness: it helps to know what is going on in the world, because world events are often reflected in design work. Witness particularly the dynamics of the sixties and the seventies, when many social shifts occurred. Designers and illustrators exploded with new ways of working, as a reflection of the dynamism of the period.
4. Sensitivity. A designer must be sensitive to the material with which he/she is working, as well as to the needs, desires, and expectations of the client.

“As he thinketh…so is he”

An individual’s consciousness can vary tremendously. Wherever a person places the bulk of his attention will indicate the level of awareness. People are generally focused either physically, emotionally, or mentally. It is best for a designer to have as high an awareness level as possible.

Why is this critical?  Because a designer, or any creative person, cannot create beyond his or her level of awareness. When a high level of awareness is attained, that individual also has a connection to the lower levels, having passed through them, at some point in his or her maturation.

For example, a designer who is entirely focused on the physical realm, would not do well with a project focused on matters of the heart. A designer who is swept up in the world of emotions, would not do well with a project that has deep philosophical leanings.

In the mental realm, there are three areas of focus:

• The lowest is the subconscious. Designers focused on this level create work that is very dark and mysterious—perhaps even very ugly and horrifying—and certainly distorted and misshapen. The primary color in their palette is black.
• The next mental level is that of the concrete mind. This is the realm of logic and reasoning. This is the area of scientists and mathematicians. The design solution from an artist focused on this level will be very balanced and harmonious. The Golden Ratio, or Divine Proportion (approximately 1.618) might be very important for a designer on this level of consciousness. Someone who has a mental focus labors very carefully to determine a proper approach, utilizing logic, reasoning and analysis.
• The highest level is known as the superconscious. In this level, symbolism is very important to the designer. Also, the designer will use a palette of very bright, cheerful, and uplifting colors. The keys to identifying designers who work on this level are a) their work reflects a wide variety of creativity or understanding; and b) they generally “know” immediately what the best solution will be for various projects. The “Eureka!” moment is very common for these designers. They will usually have a vivid mental image in mind before a person finishes explaining a concept to them. They think very quickly.

Many designers specialize in one particular area. This is because they have a strong physical, emotional, or mental strength, and design in that area.

"The Money Belt" This is not a "grunge" cover. Great for mass market book. I love this cover: clean, catchy, powerful. Does the job!

The “grunge” look

If beauty is so important, why is there a “grunge” movement? The reason for this may be a temporary backlash to the “perfection” that can be created by computers. A world saturated with the unwavering perfection that computers are capable of creating can become a bit maddening to designers who like to put a more human touch to their work, so designers are fighting against the coldness of computers with “grungy” designs—those that appear as though they are not created from the computer, even thought the computer remains an indispensable tool for production.

This will become overused and will be rejected in time, in the same way that the psychedelic look passed away at some point in the early seventies. Great beauty will always be the sine qua non for designers. Deviations from beauty are only a temporary stylistic meandering. For example, ugliness will never gain a foothold in auto manufacturing because of the importance of high volume sales. When one particular car was created that people thought was not beautiful (the Edsel, 1958), the car sales were dismal. Car manufacturers don’t want a repeat of that noted failure.

What catches the eye besides beauty? Newness and uniqueness. An example of this is reflected in the story of the designer who needed to create a new cereal box to be displayed in grocery stores. He saw that all of the boxes had bright, vibrant colors. So, what did he chose to do? He created a cereal box that was mostly white. This “non-color” stood out from the rest of the boxes on the shelves, gaining that valuable eye-catching quality.

"Mediterranean Madness" Cover by Lewis Agrell. In a genre cover, the designer must give readers what they expect. Wow, and good design.

Genre design

There are genres of books that have a “standard look,” that the buyer expects to see, for example, romance novels. All purchasers of romance novels want to see an image of a very strong, handsome, romantic yet masculine man embracing a beautiful woman on the cover of the book. To deviate from this “formula” is to risk loss of sales.

The same is true with fantasy novels. The buyers want to see a careful rendering of a dragon, or some such fanciful creature. Wouldn’t it be odd to see a biography without a painting or photo of the person about whom the book was written? The challenge for the designer, when dealing with these genres, is not a simple one. He/she must create something similar, yet unique and powerful.

How to pick a designer for your book

The easiest way is to examine the designer’s website and see if there is a style that is similar to what you imagine for your book. If you like what the designer has done, but don’t see something that you are looking for, simply send an email to the designer and ask if he/she has done anything similar to what you have in mind. Very often, the designer will have work that is not on the website.

If you still have doubts about the artist’s ability to create what you want, you can always hire the artist to do a concept sketch. If you are less than happy with the concept sketch, you can then either ask for another sketch, listing your desires, or you can thank the designer for his work (be sure to send a check for the hard work!) and then move on to another designer.

Designing your own cover

Don’t do it. That’s my answer to all writers who want to design their own cover. You have put a lot of energy into your book. You want the cover to reflect as much energy and power as your carefully groomed text. The person who can provide that energy and power is someone who is trained in graphic design.

Graphic designers have spent years, or decades, perfecting their art.Keep in mind that they spend eight hours a day, five days (or more) a week, twelve months a year, year in and year out, working to perfect their craft. They have tried and failed, so they know what doesn’t work. They have succeeded, and their work has been tested in the marketplace.

Simply put, they know what they are doing.

You wouldn’t rewire own your house yourself; you’d hire a professional electrician. The same goes for book cover design: Hire a professional. Sure, it can be expensive, but the extra “oomph” that you get in the professional design may translate into an increase in the number of books sold, simply because people are attracted to and impressed with the cover design! To sell the most books, save your pennies and hire the best graphic designer that you can afford. You’ll be grateful that you did when you see the results.

Please, don’t take my word for it. Talk to authors who have used professional designers to create their covers. You might be surprised by what they say.

"No Sisters Sisters Club", an engaging cover for a Young Adult book.

Lewis Agrell has been an award-winning professional designer and illustrator for thirty years. He worked as the Chief Artist for the New York Times Company at its largest regional newspaper for ten years. He and his wife, Kathryn (a writer/editor) are the principal owners of The Agrell Group, a graphic design/creative writing firm, located in Prescott, Arizona. To contact them: Lagrell@commspeed.net or Kagrell@commspeed.net   Phone: 928.445.7038.

From Sandy Nathan: It’s been a privilege to share Lewis’s thoughts and words with you. Here’s a surprise. You may think that book covers of this quality must be very expensive. Not so. Lewis’s covers––front, back, spine––usually run between $500 and $1,200. You may want to consider him for your next book.

"Shades of Truth" A provocative one piece cover for a mass market book.

With horses, you win the minute you walk into the arena. This is a Matched Pairs Class at the La Bahia Peruvian Horse Show in Watsonville, CA. My husband and I are riding horses that are full brothers––same mom & pop. Except for the extra chrome (white markings) on Azteca, these horses pass for identical. The judge told us after the class, "You won that class the minute you walked into the arena." Your book will win or lose the same way.

Most of the 2009 book contests are closed. The books are and supporting materials are in. The judging is on. The contestants hyperventilate as the countdown continues. Will they be finalists? Actually win?

A nice thing about book contests is that you are an award winner even if you’re “just” a finalist. In the same way that Academy Award nominees get to say, “Academy Award nominee Snelda Grottie” forever, you can say Benjamin Franklin Award Finalist. Being a finalist counts as an award!

I’ve got my book, Numenon: A Tale of Mysticism & Money, in five contests. I’m about to freak out. Should I have entered it in different categories than the ones I entered? Where’s the receipt from that very prestigious competition I took a chance on? I did enter it, didn’t I?

The anxiety will continue for the contestants until the finalists are notified. And longer, until the winner is announced––often at Book Expo America, the largest  book publishing event in North America. This year, BEA is May 28 to 31 in NYC.

It’s a little late for an article about setting your book up to win in 2009 book contests, but I’ve got to do something to fill the time.

I’M SANDY NATHAN. So far, I’ve won eight national awards for my two books. I’ll post a list of my wins at the end of this article.

Less well known is the fact that I also have experience as a book contest judge. My writerly credentials, contest wins, and the fact that I graded papers at Stanford’s Graduate School of Business for 18 spring quarters make me an ideal candidate for judging.

I love it, truly. Brings back memories. I used to work for a top rated Stanford professor along with a jaded team of other smart people. Every year, he gave each of us a FOUR FOOT TALL stack of academic papers to grade OVER THE WEEKEND. Brutal.

I got really good at separating fluff from substance. Fast.  The books presented to me to judge remind me of those wonderful days of the nonstop pursuit of achievement, which I have not left behind.

HOW CAN YOU WIN A BOOK CONTEST?

If you win a book contest, chances are you already know how to win it. Here’s a story: When the Publisher’s Marketing Association (now the Independent Book Publishers’ Association) notified me that my book, Stepping Off the Edge, was a finalist in the 2007 Benjamin Franklin Awards in the New Age/Spirituality category, I boo-hooed. They choose only 3 finalists per category nationwide, one of which would be the winner. This was the first contest I’d entered. My first book.

“Oh, I can’t believe it. I’m so excited. Oh, my God. I’m so grateful. One out of three finalists! I can’t believe it. This is so wonderful!” I walked around our ranch emoting tearfully. Then something happened.

The overarching category of my writing is spiritually––which is based on spiritual or religious experience. That’s because I have spiritual experiences and have had them all my life. In the cacophony of my inner dialogue, one voice stands out. It’s calm, clear, unaffected, and never wrong. I think of it as God. This voice spoke:

“What’s the big deal, Sandy? You’ve been a straight A student most of your life. Why shouldn’t you win? You know what went into that book.” There was a pause and more communication. “Don’t you trust Me to reward you? To notice that you’ve done a good job? Don’t you think I care about you?”

Oops. My tearful gratitude had the smell of a contestant on a TV quiz show flipping out over winning a new refrigerator. It was an unnecessary display of ego and self importance, which also pointed to my lack of faith.

So let’s leave that behind and talk about how to win.

The key is: If you win a book contest, you already know how to set up a winner. It’s a job of work, like mucking out stalls at our ranch.

Just like winning a horse show class.  You win the instant you ride into the arena on a winning horse. Similarly, you win in a book contest the instant the judge looks at the array of books he or she has to judge. Your book has to leap out of the stack of ho-hum contenders and SING. Also tap dance.

HOW DO YOU DO THIS? WITH YOUR BOOK!

1.  HARDBACKS SHOW UP BETTER. You’re a judge.  Thirty or forty books are sitting on a table. You won’t read all of them. You see well-designed hardback with a killer cover. Your eyes and hands gravitate to it. Wow. It’s beautiful. Paper even feels classy. You put the book in the “keeper” pile. Hardbacks have more weight in competition.

Numenon: A Tale of Mysticism & Money. Your cover should hook the viewers' archetypes: The symbol in the middle of my cover is based on the photo of a Shiva Nataraj I own. Not only is the circle an archetype of wholeness, Shiva is revered all over the world. Including by me. Note the high contrast and predominately black cover. This design will dominate pretty near anything.

2. YOUR TITLE AND COVER will make you win or sink you. Do you know how to judge a cover? Lewis Agrell of The Agrell Group, will be a guest blogger with his terrific article on what makes a winning book cover. I’ll post it soon.

For now, let’s rely on phone book ads. Open the yellow page ads in any phone book. Scan the page quickly. Where do your eyes land? Note the ad. Do it again on another page, and another.

In all probability, the ad that draws your attention is SIMPLE. UNCLUTTERED. EITHER BLACK, WHITE, OR MOSTLY EMPTY. The ads that grab your eyeballs and hold them have attained PAGE  DOMINANCE. People hire consultants to create dominant ads for them.

Now go to a book store sale table and look at the books. Which books grab your eyes? Which do you pick up? Buy? A book contest is like that table. Clear, bold, design that dominates the competition will win.

YOUR COVER MUST HAVE AN EMOTIONAL HOOK. THINK ARCHETYPES. Primal images. Something that grabs the inner psychology of your reader/judge.

To win and much more importantly, to be purchased, your book cover AND SPINE must dominate any table and any bookshelf.

3. YOUR TITLE IS REALLY, REALLY IMPORTANT. First off, your title embodies your book’s essence. It is the first word or words the reader sees. It should be engaging, easy to read, evocative, and compelling––it should set the emotional tone for your book. As should the SUBTITLE or TAG LINE (THE ONE LINE DESCRIPTION BELOW THE TITLE.) Also, most of the big catalogs of books will list your book by its TITLE ONLY. Better be memorable. Like Twilight.

4. THE WORDS ON YOUR COVER, FLAPS, AND FIRST FEW PAGES OF YOUR BOOK, YOUR BOOK’S COPY, SHOULD BE UNFORGETTABLE. These words are your prime real estate and are what will make your book succeed. The book contest judge, book store owner, and your buyer will make a decision about your book based on these words––in seconds. You want emotional hooks, ease of reading, and enchantment in these places.

Writing copy is a skill. You can write text like an angel and not be able to pump out a winning tag line. I’ve got an Emmy-nominated screenwriter Laren Bright, the best copy writer I know, preparing an article for this blog. He’ll tell you how to do it.

I say: Hire it done if you can possibly afford it. Copy writing is like writing poetry: You need to be able to produce succinct messages packed with meaning and emotional associations in a tight space.

5. BOOK DESIGN, INTERIOR & EXTERIOR: YOUR BOOK SHOULD LOOK LIKE RANDOM HOUSE PRODUCED IT. NO LESS. We’ve talked about the cover, title, and copy. Every page and every word should be as well designed as your cover. Go to a book store and look at best selling books. Get a copy of the Chicago Manual of Style and memorize the order of pages in a book.

A very important thing to note: NEVER HAVE YOUR TITLE PAGE ON THE LEFT. DO NOT DO THAT. Do your homework. Know the proper order of pages in a book. Know what a half title page is and where it goes. The contest judge will know all about this.

6. SELF PUBLISHING, SMALL PRESSES, THE MAJORS: Some contests are specifically for self published books, by that I mean books put out by the big POD printers like lulu.com, iUniverse, Outskirts Press, BookSurge and the rest. If this is your competition, let your lulu imprint show.

If you’re in open competition, hide it. Some people have real prejudices against self-published books. There’s not as much of a prejudice against author-owned small presses––after all, Benjamin Franklin did it. So did Mark Twain, DH Lawrence and tons of big literary names. If you own and operate a small press, that puts you in a different category, even if your book was printed by CreateSpace or Outskirts Press. Just make sure that nothing about the mass producers shows.

If you take this approach, create a killer logo and press name, and have the book professionally designed and produced, you’ll be in good shape to compete in contests.

I have no prejudice against self-published books. I have a real bone to pick with poorly produced self-published books whose authors don’t respect me––the buying customer and reader––enough to get the thing professionally edited and proofed before offering it for sale. Or stick it in my face and expect me to judge it.

DO NOT PUT YOUR BOOK UP FOR SALE UNTIL IT IS TOP QUALITY IN EVERY WAY. YOU ARE CHEATING YOUR READERS WHEN YOU OFFER SLOPPY WORK.

7. PROFESSIONAL PRODUCTION: The book contest judge may not have time to read all of your book, but he or she will sure sample pages and text. Typos, lousy interior and exterior design, cheap paper, all of it pops out. Hire an editor, copy editor and proofreader. Hire a book designer. Believe it or not, they’re not all super expensive. Look at my blog roll. Some great professionals are listed there.

TEMPLATES: Many of the big POD publishers offer templates for book interiors. These don’t show up well in contests. The text is set too tight, and the margins too small. There’s not enough variety in the overall design. In contests, judges see many books with very similar, standard interiors. If your book is one of thirty in a category, or one of THREE HUNDRED, it has to stand out. Templates won’t do it.

8. PERIPHERALS: YOUR WEB SITE, STATIONERY, & PRESS KIT. You did include those with your entry, didn’t you? I assure you, the winners did. The book contest judges are very likely to check your website, especially if you make it through enough of the hoops to stay in “the good pile” to the end. The “ad-ons” are breakers.

Two books might be ranked about the same, but if one author has an amazing web site and hosts a blog with a bazillion visitors a day providing a vital services to the world––who do you think will win? Ditto if on author provides copies of his book’s terrific reviews, testimonials, and advertising materials in a lovely custom folder. Which book will win?

Oh, yeah. What about the VIDEO FOR YOUR BOOK? Is that linked prominently on your site? Mentioned in your press kit?

9. THE BOOK, AS IN––WHAT’S BETWEEN THE COVERS? In your writing group, you concentrate on the writers’ skills and arts. Word by word, you construct and deconstruct and reconstruct your masterpiece. Ditto working with your editor. Your write, rewrite, have it slashed and burned, and make it rise again. You struggle to express exactly what you want, worry about pacing and plot and characters.

I was in two writing groups for a total of eleven years. I’ve worked with maybe six or seven good, tough editors. The content of your book matters, especially if you want it to sell. If you want word of mouth to propel it. If you want to read it yourself in future years and not be embarrassed by it.

The contest judge or panel of judges isn’t going to read all of your book. They’ll sample it and look at different aspects of it.

Does that mean you can skip the 11 years of writing groups and all those creative writing classes? No. Whatever random page a judge’s eyes fall upon will produce an impression. All the pages have to be good, since you don’t know which one will be read. Know what terms relating to race, ethnicity, or sexual preference are OK to use in modern literary and cultural circles. Get it right.

The curious thing is: Most people writing in academic settings concentrate solely on the quality of their manuscripts. They don’t look at any of the other points noted here, any of which can destroy their chances of winning a book contest or selling. That’s because in the major creative writing and MFA programs, people assume that they will be published by the major publishers.

They haven’t had direct experience of the realities of the publishing industry. Such students often have no idea that to succeed, they may have to set up a small press and learn to do things they never were taught in school. Academic programs may not talk about the recession and cut-backs and literary agents being laid off, either.

The real world can be a big surprise, even if you got your MFA from Iowa.

Producing a book that wins contests is a big job requiring a commitment of time and money. It doesn’t have to be a HUGE commitment of money, but its going to cost something. Before you enter a contest, you should know what you’re up against.

Some of the awards won by Rancho Vilasa. A few of these are my wins. The real victory that comes from athletic competition is a winning of soul, which is transferable to other endeavors. If you can show a horse and win, you can do anything.

To win in a horse show, you need a horse that grabs the judge’s eye the instant he enters the arena. He needs the stamina to look good at the end of a grueling class. For book contest, you need a book that’s set up to win from one end of the judging process to the other. And then into the marketing arena.

That’s it, folks! Happy competing!

Sandy Nathan, award winning author of Numenon & Stepping Off the Edge. I’m a bit burnt out writing about winning. Here are some links to what I’ve won in book contests:

• Numenon: A Tale of Mysticism & Money
• Stepping Off the Edge: Learning & Living Spiritual Practice.

SANDY NATHAN Award Winning Author of Stepping Off the Edge & Numenon
We’re talking about shelf life. I was 46 years old when the photo above was taken. That’s really me: No nips and tucks, injections, or fancy lenses. That was then. Time is cruel.

A while ago, something inside was goading me. I felt as though I’d swallowed a granite egg. Large and rough surfaced, it hiccuped every now and then. I was incubating something that threatened to erupt.

I went about my business, responding to my editor’s comments on a manuscript, planning marketing activities, writing new stuff. Worrying about sales rankings and how to be seen among the bazillion writers out there.

My internal load could have stayed with me forever, but, by purest coincidence, an old friend contacted me. She’d been through horrendous life trials, things that you hear about and think, Boy, am I glad that happened to you and not me.

She described her adventures and said, “I kept thinking about that horse show you wrote about where you worked really hard preparing, and you kept losing and losing …”

That could be almost any of them, I thought.

“And then finally, at the end––you won the prize for the best barn in the show!”

Oh, yeah. That one.

I wrote about that horse show on my Rancho Vilasa web site and forgot about it. I went back to that article and read it again. Hmm. Interesting.

It’s about what winning really means. What do we win when we win? I rewrote the article, filling it with details and tons of pictures of horses and people in actual horse show situations. (I live and write on a horse ranch.) I put it on my other blog in its expanded glory. WHAT DOES WINNING REALLY MEAN? Jump on over there and read it. It’s longer than a blog article, more like a book chapter, which it may end up being.

What struck me about this episode was that I wrote the original article ten years ago. My words stayed with my friend for ten years, and came to her when she needed help.

About the time my friend contacted me, I’d just been rejected by another 22 year old literary agent, my national award winning books were churning up the Amazon charts at about the two millionth level, and ten new books about how to sell books had arrived on my doorstep. (Who really makes money with books? Those who tell writers how to succeed.) Not only that, the stock market continued to plunge, banks kept on failing, and we slid into something that was as close to the Great Depression as anything I’ve lived through.

After living the unending round of work that is the life of the small press owner for a few years, I was about to begin searching for an agent in earnest. The prospect made me nauseous. (Sorry, agents. Don’t take it personally.)

I knew traditional publishing wasn’t the solution, either. For one thing, the majors are hit so hard by the recession that I doubt they’ll be signing anybody new. If they do, it will be for peanuts. The agents who have rejected me are likely to be unemployed soon. And even if I did run the gauntlet and manage to get a “real publisher” take one of my books, when its mangled ghost came out in three or four years, in all probability its shelf life would be six months.

That’s reality. If your traditionally published book doesn’t sell like crazy in a maximum of six months, your little darling will be pulped or remaindered. Or, you could get lucky: Google might copy and sell it when its “out of print.” People will read it, but you’ll get nothing from it financially. (This blog is about reality, not positive thinking.)

My friend’s reaction to my old article about winning brought me back to my self. Self. Soul. The internal unease I’d been feeling fled.

Why do I write? To express myself and be of use to other people. What do I want? A “real” book that lasts ten seconds in the market and means nothing, or more?

I  realized what I was after: Shelf life. I realized that some books have a longer shelf life than others.

Independent People by Halldor Laxness

Independent People, an epic saga of independence at any cost, won Icelandic author Halldor Laxness the Nobel Prize for Literature in 1955. That’s 53 years of shelf life. Not bad. This is may all time favorite book.

Other books have pretty good shelf life. Another favorite of mine:

D.H. Lawrence’s John Thomas and Lady Jane.
The second manuscript version of Lawrence’s masterpiece, Lady Chatterley’s Lover,
this book is hard to find, but worth the search. One of my favorite books. Written in 1928, that’s 80 years and counting. It’s still a great read.

Some books have extreme shelf life:

A classic of Hinduism, the Bhagavad Gita is thought to date from between 500 and 200 years BC. Interior Castle, St. Teresa of Avila’s masterful description of the development of the soul was written in 1577. Rumi lived from 1207 to 1273. His ecstatic poetry continues to show us the face of the divine. The Pratyabhijnahrdayam: The Secret of Self-Realization is a foundation text of Kashmir Shaivism. Who knows how old it is? We must add the great books of all the religious traditions to this group: Extreme, Extreme shelf life.
Why? What they say is timeless and valuable to all humanity.

* * *

Am I suggesting that you use one of the books above as your sales model?

No. I’m suggesting that you reach into yourself and produce your story, your deepest offering. I’m suggesting that you and I aim for eternal goals instead of writing something that will earn you a place on the Rite Aid shelves for twenty seconds, if that. You can write in any genre and achieve what I’m suggesting. Books are great because they touch the timeless in us.

I ran these ideas past a friend of mine the other day. She looked at me and said, “You haven’t sold out yet, have you?”

No. I haven’t. I want my writing to have something of value that will help people ten, twenty, thirty years from now. That means aspiring to a higher goal than “I gotta get published.” That means shooting at a different target than those put out by the marketers jamming my inbox with notices of more teleseminars, better ways to sell books, or how to be ten or a hundred times more famous next year.

Make no mistake, that doesn’t mean I’m about wimpy writing or not making money. I like to win more than most––some of those ribbons on the saddle up above are mine. I’m intensely competitive, ranging toward ferocious. But I want to do it in a way that preserves my person and integrity.

If you’re interested in that for yourself, please come back. Keep reading. Say hello in my Comments box. Tell me what you want from your writing life. Tell me your problems and what hangs you up. What shortens your shelf life?

I’m planning all sorts of things here––how to exercises, contests, guest speakers on every topic. I’m an old dog with lots of tricks, not to mention 2 very useful master’s degrees and a few careers. I’m happy. That might be my greatest achievement.

Next time I write, I’ll tell you about my Amazon Bestseller Party. I’ll spill all: How to do it, what happened, what I say now. Was it worth it? You’ll see next time …

Happy trails,

Sandy Nathan in 2008